Building the Future: MetaJungle Plus and Its Four Core Focus Areas in the Metaverse

From a Digital Asteroid to a Virtual Corporate Building, MetaJungle Plus Is Charting Chile’s Path in the Metaverse.

In an interview with Diario Financiero, Claudio Guti shares the vision and strategy behind the project.

El viaje comenzó con un Oculus. “Con uno de mis colaboradores encargamos un Oculus (lentes de re“It all started with an Oculus headset. One of my collaborators and I ordered it from the U.S., and the moment I put it on, I said: ‘That’s it, this is the future,’” recalls Claudio Guti, founder and CEO of MetaJungle Plus — the first Chilean consulting firm focused on developing business models in the metaverse.

From that experience, Guti shaped what is now one of Chile’s most ambitious technological innovation initiatives: the construction of a fully virtual city where brands, institutions, and individuals can coexist through interactive immersive experiences.

A Purpose-Driven City: The Four Pillars

MetaJungle Plus is built upon four strategic focus areas to unlock the full potential of the metaverse:

Virtual city as a physical space: A digital metropolis where every brand or institution can have its own space — from offices and showrooms to meeting hubs.

Education with a social vision: Aimed at reducing gaps in remote areas by providing accessible, meaningful virtual learning tools.
“Tomorrow, I could be talking to Aristotle and Plato about the beauty of things,” Guti says with a futuristic tone.

Healthcare: Practical and safe training for medical professionals through simulations in controlled metaverse environments.

Entertainment: Live events and shows — from concerts to cultural gatherings — all within an immersive and participatory virtual experience.

A Democratic Space to Create Value

Claudio Guti also highlights that MetaJungle Plus is designed as an inclusive environment, where both large companies and startups can coexist.
“Our responsibility is to guide them responsibly, knowing that this is just the beginning — there is still much to learn.”
In this sense, he emphasizes that the project’s transversal pillars are user experience and the social role of each implementation. The ultimate goal is not only technological, but also human.

Creativity as a Driving Force

For Guti, looking toward the future also requires ongoing learning and inspiration. Among his top recommendations are the novel Snow Crash by Neal Stephenson and the film Limitless — both thought-provoking works exploring human potential and digital transformation.