5 Reasons Why the Metaverse Moment Is Now

The metaverse promises to blend our physical and digital lives, enabling us to participate in or inhabit a persistent, shared experience.

The metaverse is a continuum — a spectrum of digitally enhanced worlds, realities, and business models. It applies to every part of the enterprise: from the consumer to the worker, across the entire organization; from the real to the virtual and back; from 2D to 3D; and from cloud computing and artificial intelligence to extended reality, blockchain, digital twins, emerging technologies, and beyond.

It’s a space where we not only collaborate for work, but also explore new ways to shop, play, create, and connect — all within immersive, interactive environments.

Why Are We Talking About the Metaverse Continuum Now?

The roots of the Metaverse Continuum are not new. The technologies enabling these shared experiences have been maturing and are now reaching an inflection point. Their convergence enables end-to-end user experiences that seamlessly synchronize our physical and digital lives.

Cloud infrastructure, distributed networks, and augmented/virtual reality (AR/VR) devices that power seamless shared experiences are now accessible at scale. 3D engines, which allow for advanced spatial content creation, now benefit from greater processing power. Tokenization and blockchain — which help create secure digital identities within a digital economy — are now gaining traction not only in commercial applications, but also among everyday users.

At the same time, we are witnessing significant shifts in human behavior and a surge in virtual social interaction — two key forces making the metaverse continuum more real than ever.

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