MetaJungle Plus in Diario Sustentable: The Metaverse as a New Space for Business and Experiences

The First Chilean Consulting Firm Specialized in the Metaverse Has Launched Its Corporate Offices in This Environment and Is Leading the Development of the Country’s First Virtual City

Digital transformation shows no signs of slowing down. The pandemic accelerated technological processes and made it clear that the future is hybrid — part physical, part virtual. In this context, the metaverse has gained prominence as one of the most significant disruptions of the coming years. This was highlighted by Diario Sustentable in an interview with Claudio Guti, founder of MetaJungle Plus, the first Chilean consulting firm specializing in business models within the metaverse.

“The metaverse will be revolutionary and will transform the way we work, shop, socialize, and play,” said Guti.

A Chilean City in the Metaverse

MetaJungle Plus not only advises companies but has turned its vision into reality: it launched Chile’s first fully virtual corporate building and is currently developing the country’s first virtual city in the metaverse — an interactive environment where brands, institutions, and collaborators can coexist, receive training, and create value together.

“We invite our clients to experience this firsthand, accessing all the benefits this universe offers for their business,” Guti added.

An Interactive Immersive Experience

Through three-dimensional spaces, users can interact as avatars, make purchases, attend events, or learn — replicating everyday real-life actions. This interactive immersive experience redefines the concept of digital presence and opens new opportunities to connect with audiences through emotion and innovation.

Guti explained that beyond traditional virtual reality, the metaverse has the potential to transform entire industries — from entertainment and education to healthcare and commerce.

A Real Opportunity for Businesses

According to studies by Grand View Research and Analysis Group, the metaverse could generate more than 678 billion dollars by 2030 and account for up to 5% of Latin America’s GDP. Additionally, Gartner projects that by 2026, one in four people will spend at least one hour per day in these environments.

“This technology enables product promotion, community building, and greater accessibility to unique experiences. That’s why at MetaJungle Plus we’ve developed the entire shopping journey — including the last mile,” noted its founder.

Toward a Cultural and Economic Revolution

Beyond the technical aspects, the metaverse proposes a shift in mindset.
“It’s fertile ground for innovation and collaboration. Its implications are not only technological but also cultural, social, and economic,” Guti concluded.